Nani Sustainability - Why Our Swimwear Isn't Placement Printed

At Nani Swimwear we are commitmented to sustainability, especially in our production process. One of the ways we achieve this is by avoiding placement prints on our swimsuits. This may seem like a small detail, but it has a significant impact on reducing waste and preserving the environment.

Placement prints refer to the process of printing a design or pattern onto a specific part of the fabric. For example, a floral pattern may be printed only on the bust area of a swimsuit. While this can be visually appealing, it results in a significant amount of waste.

By avoiding placement prints, Nani Swimwear is able to use 100% of the fabric without any waste. This is because the entire piece of fabric is used to make the swimsuit, rather than cutting out sections with specific prints.

When using an all-over print on swimsuits, it is likely that no two swimsuits will look exactly the same. This is because the print may be applied to different parts of the fabric during the production process, resulting in variations in the placement of the print.

Sustainability is a critical issue in the fashion industry, and Nani Swimwear is leading the way by taking small but meaningful steps to reduce waste and preserve the environment. By avoiding placement prints, we are not only reducing waste, but also saving resources and energy that would have been used in the printing process.

In addition to avoiding placement prints, Nani Swimwear uses eco-friendly fabrics and packaging materials in its production process. Our swimsuits are made from recycled repreve fabric, which is derived from recycles plastic water bottoles that would otherwise end up in landfills or oceans.

By using 100% of the fabric and reducing waste, we are not only preserving the environment, but also setting an example for other brands to follow. It is important for you as a consumers to support such initiatives by choosing sustainable brands and products whenever possible.

Learn more about Nani Swimwear's Sustainability Efforts

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