Beautiful isn't how you look. It's how you live.
Inspired by the islands we love and born in the mountains we call home, Nani creates apparel for women who live life outside.
Small team. Loud ripples.
We’re still the same three founders and a tight crew — just with a whole lot more girls in the Nani gang now.
The moments that made Nani.
We've shipped 300,000+ orders, launched 50+ collections, and stayed women-owned the entire time. Here are the moments that shaped the last ten years.
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2015Post-it sketchesRiss starts sketching swimsuits in math class at sixteen, in Sky View High.
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2016Nani is bornThree women, one carry-on of fabric swatches, and a first limited collection out of LA.
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2020REI says yesInvited to pitch the Innovator Series at REI HQ — stocked in stores nationwide with exclusive REI prints.
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2021Recycled, finallyEvery Nani suit is now woven from recycled plastic water bottles and ECONYL® nylon.
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2022First activewear lineNine swim collections drop alongside our first activewear — wear it before, during, and after the water.
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2023North Logan HQNew headquarters opens in Utah. 150,000 orders shipped. #9 fastest-growing company in the state.
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2025Dicks Sporting Goods ExclusiveDSG has an exclusive line of Nani prints found only in their stores nationwide.
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2026What's next?What started as swimwear is becoming something bigger. Our adventure apparel is growing fast, and our Trekker Pants can't stay in stock.
nani Our story
2016
Nani was born
Three friends, fed up with swimwear that slipped the second you moved, started nani — hand-packing the very first orders out of a basement.
Women Know What Women Want
We started Nani with nothing but Google, our savings accounts, and each other.
What we did have was a problem worth solving.
As an active teenager, Marissa couldn't find a swimsuit that fit the way she wanted to live. The options felt pretty simple: a string bikini that stayed put until you actually moved, or a full coverage one piece that felt more grandma's cruise than paddle board adventure.
There wasn't much in between.
She wanted coverage without feeling covered up. Support without sacrificing style. A swimsuit she could swim, hike, paddle board, and chase adventure in without constantly adjusting it.
Turns out, we weren't the only ones.
When Marissa teamed up with Amy and Janna, we realized we weren't solving a problem for just one woman. We were solving it for thousands of women who were tired of choosing between style, coverage, and performance.
So we built Nani around one simple belief:
Women Know What Women Want.
Not what trends say you should wear.
Not what the fashion industry says you should buy.
What real women actually reach for when they're headed to the beach, the lake, the trail, or anywhere adventure calls.
Every piece starts with one question:
Would we wear this ourselves?
If the answer isn't yes, we keep working.
From thoughtful fits and stay put support to size-inclusive styles and versatile adventure apparel, everything we create is designed to help women move freely and feel confident. We believe the best gear is the gear you stop thinking about the second your adventure begins.
We packed our first orders in a basement.
Today, Nani has grown into a nationally recognized women's swimwear and adventure apparel brand, but our mission hasn't changed. We still design thoughtfully made pieces for women who'd rather be outside than sitting still. Whether you're paddle boarding at sunrise, hiking to an alpine lake, exploring a new city, or spending the afternoon at the neighborhood pool, we want you thinking about the adventure—not your outfit.
The name Nani comes from the Hawaiian word meaning beautiful.
To us, beautiful has never been about perfection.
It's saying yes to the trip.
Jumping in the water.
Trying something new.
Helping a friend.
Taking the long way home.
Living fully.
That's what we mean when we say Live Nani.
We're so glad you're here.
Sustainability you can read in the seams.
We believe getting outside and taking care of the places we love should go hand in hand. We’re not perfect, but we’re always working to do better — from OEKO-TEX® certified fabrics to making smarter choices with our materials and packaging as we grow.
Read moreCome find your suit.
The best way to know what Nani feels like is to put one on. Take the 60-second fit quiz, or talk to a real human on chat — we love a fit conversation more than most things.