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Log in to syncInspired by the islands we love and born in the mountains we call home, Nani creates swimwear and apparel for women who live life outside. Thoughtfully designed for comfort, confidence, and adventure wherever the journey leads.
From sketch to shipment, every decision runs through the same three filters. They're not new — they're just non-negotiable.
Nani means beautiful — but around here, beautiful has never been about being perfect. It's about saying yes to adventure, jumping in the water, and inviting someone along. The most beautiful lives are lived outside. Because beautiful isn't how you look — it's how you live. Nani is gear that supports a life fully lived.
The best gear earns its place in your closet. We design versatile pieces that move from everyday life to your next adventure — so you can pack less and live more. Sustainability is a journey, not a finish line. We're not perfect, but we keep making better choices: more responsible materials, less waste, smarter decisions.
Gear that keeps up with real life. Before a piece earns the Nani name, it's tested where it matters — on the water, on the trail, everywhere in between. If we can't paddle, hike, swim, or chase a kid in it, it doesn't make the cut. Confidence starts with gear you don't have to think about.
We're still the same three founders and a tight crew — but the Girl Gang behind us is enormous.
We've shipped 300,000+ orders, launched 50+ collections, and stayed women-owned the entire time. Here are the moments that shaped the last ten years.
nani Our story
2016
Three friends, fed up with swimwear that slipped the second you moved, started nani — hand-packing the very first orders out of a basement.
We started Nani with nothing but Google, our savings accounts, and each other.
What we did have was a problem worth solving.
As an active teenager, Marissa couldn't find a swimsuit that fit the way she wanted to live. The options felt pretty simple: a string bikini that stayed put until you actually moved, or a full coverage one piece that felt more grandma's cruise than paddle board adventure.
There wasn't much in between.
She wanted coverage without feeling covered up. Support without sacrificing style. A swimsuit she could swim, hike, paddle board, and chase adventure in without constantly adjusting it.
Turns out, we weren't the only ones.
When Marissa teamed up with Amy and Janna, we realized we weren't solving a problem for just one woman. We were solving it for thousands of women who were tired of choosing between style, coverage, and performance.
So we built Nani around one simple belief:
Women Know What Women Want.
Not what trends say you should wear.
Not what the fashion industry says you should buy.
What real women actually reach for when they're headed to the beach, the lake, the trail, or anywhere adventure calls.
Every piece starts with one question:
Would we wear this ourselves?
If the answer isn't yes, we keep working.
From thoughtful fits and stay put support to size-inclusive styles and versatile adventure apparel, everything we create is designed to help women move freely and feel confident. We believe the best gear is the gear you stop thinking about the second your adventure begins.
We packed our first orders in a basement.
Today, Nani has grown into a nationally recognized women's swimwear and adventure apparel brand, but our mission hasn't changed. We still design thoughtfully made pieces for women who'd rather be outside than sitting still. Whether you're paddle boarding at sunrise, hiking to an alpine lake, exploring a new city, or spending the afternoon at the neighborhood pool, we want you thinking about the adventure—not your outfit.
The name Nani comes from the Hawaiian word meaning beautiful.
To us, beautiful has never been about perfection.
It's saying yes to the trip.
Jumping in the water.
Trying something new.
Helping a friend.
Taking the long way home.
Living fully.
That's what we mean when we say Live Nani.
We're so glad you're here.
Adventure and responsibility can go hand in hand. We're not perfect, but we're committed to choices that reduce our impact — starting with OEKO-TEX® certified fabrics tested for harmful substances, and a steady push to improve our materials and packaging as we grow.
Read moreThe best way to know what Nani feels like is to put one on. Take the 60-second fit quiz, or talk to a real human on chat — we love a fit conversation more than most things.
